Shows and exhibits are a big part of my efforts this month. Juried shows and exhibits are especially important to enter for anyone wanting to succeed as a professional artist. Of course artist are not required to ever enter a show, however if you want investors in your work to see you as a serious artist it's part of the business. Most artist will tell you that the time it takes to market themselves would be better spent creating their artwork. Unfortunately, most creatives do not have that opportunity. Today marketing has been supersized with the explosion of social media, tweeting, instagraming and Facebook posts galore. Techniques used to market yourself with social media could fill a book. I'm sure there are shelves full of books providing guidance on this at your local book store or library not to mention somewhere online.

For the actual juried shows, the entries are selected and narrowed down to those who will be in the competition. Sometimes just being accepted to a prestigious show is winning. There are many juried shows all over the world. Today with the internet and mass media you are no longer confined to your local area. The shows I entered this year require the artist to supply a good digital photograph or scan of their work which the judges will review and choose who gets into the show. Some shows are actually judged for awards by these photographs supplied so having good scans and photographs of your body of work is critical. Shows and exhibitions also come at an expense to the artist. Entry fees can range anywhere from $10 to $100 a submitted work. Some exhibits allow artist to submit two to three works as well. Whilst other shows may require membership in the organization, which again adds membership fees. This is just the tip of the iceberg with entering shows and exhibits. I'll share more soon.

Until next time!

Tom

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